Distribution
Social Media Marketing for Films
Your film needs an audience, and today that audience mostly lives on social. This course teaches you how to market a film online — building a presence, creating content that actually travels, running campaigns, and promoting your release across platforms — without a studio budget or a marketing team.
What you'll learn
✓How to build a film's social presence and a real marketing strategy
✓How to create content that travels and runs an actual campaign
✓How each platform works and where your film's audience actually is
✓How to market and promote your indie film through its whole release
Pairs with this tool
Filmmaker Toolbox
The Filmmaker Toolbox gives you the assets that power your social marketing — trailer, stills, poster, and press kit — in one place, so every post and campaign has strong material to draw on.
Open Filmmaker Toolbox →Course chapters
Module 1 — Foundations
I8 min
Why social media is where indie films find their audience now
Why Social Media Matters for Films
II9 min
How social media fits into the bigger picture of film marketing
Social Media in Film Marketing
III8 min
Setting up accounts, profiles, and a presence that works
Building Your Film's Social Presence
IV8 min
Turning goals and audience into a real marketing strategy
Your Film Marketing Strategy
Module 2 — Core Craft
V9 min
A written marketing plan mapped to your film and timeline
Building Your Marketing Plan
VI9 min
Making posts, clips, and behind-the-scenes that people share
Creating Content That Travels
VII9 min
How each major platform works and where to spend your effort
Platform by Platform
VIII8 min
Structuring a marketing campaign around your film's moments
Running a Marketing Campaign
Module 3 — Putting It to Work
IX9 min
The realistic playbook for marketing a film with no budget
Marketing an Indie Film
X8 min
Why short-form video is the indie filmmaker's biggest lever
TikTok & Short-Form Video
XI9 min
Turning followers into a real, engaged community for your film
Building & Engaging Your Audience
XII9 min
Marketing your film through launch and beyond, start to finish
Marketing Through Your Whole Release