Funding
Crowdfunding Your Film
Crowdfunding can fund your film — but only if you treat the campaign like the demanding project it is. This course covers how film crowdfunding actually works: choosing a platform, planning the campaign, setting a goal, building rewards and a pitch video, running it day to day, and delivering to your backers.
By Will Roberts — updated August 14, 2026
What you'll learn
✓How film crowdfunding works and whether it's right for your film
✓How to choose a platform and set a realistic goal and budget
✓How to build rewards, a pitch video, and a campaign page that convert
✓How to run the campaign, market it, and deliver to your backers
Pairs with this tool
Funding Strategy
Funding Strategy helps you map where your film's money will come from — and where crowdfunding fits alongside grants, investors, and your own resources — so your campaign is one piece of a plan, not a shot in the dark.
Open Funding Strategy →Course chapters
Module 1 — Foundations
I8 min
What film crowdfunding is and what it can and can't do
What Film Crowdfunding Is
II8 min
How a campaign works — goals, deadlines, all-or-nothing, fees
How Crowdfunding Works
III8 min
The main crowdfunding platforms and how to choose one
The Crowdfunding Platforms
IV8 min
An honest look at whether crowdfunding fits your film
Is Crowdfunding Right for Your Film?
Module 2 — Core Craft
V9 min
The pre-launch planning that decides a campaign's fate
Planning Your Campaign
VI9 min
Setting a fundable goal and a budget that accounts for everything
Setting Your Goal & Budget
VII9 min
Designing reward tiers and incentives that backers want
Rewards & Incentives
VIII9 min
The pitch video and campaign page that convert visitors to backers
Your Pitch Video & Page
Module 3 — Putting It to Work
IX9 min
Running the campaign day by day, from launch to final push
Running the Campaign
X8 min
Marketing your campaign and reaching backers beyond your circle
Marketing & Reaching Backers
XI8 min
What successful film campaigns have in common — and teach us
Learning From Successful Campaigns
XII9 min
Fulfilling rewards, keeping backers, and what comes next
After the Campaign