Business
Brand Partnerships & Product Placement
Brands have money and want to be in stories — and your film can be the place they land. This course covers brand partnerships and product placement from the ground up: what they are, how to find the right brands, how to pitch, integrate products naturally, do the deal, and keep your creative integrity while getting paid.
By Will Roberts — updated August 14, 2026
What you'll learn
✓What brand partnerships and product placement are, and the deal types
✓How to find the right brands and pitch them what they actually want
✓Integrating products naturally, and doing the deal and contract
✓Protecting creative integrity and building brand relationships that last
Pairs with this tool
Filmmaker Toolbox
Pitching brands and structuring deals is easier with the right templates. The Filmmaker Toolbox gathers the pitch decks, deal checklists, and integration planners you'll use to land and deliver brand partnerships.
Open Filmmaker Toolbox →Course chapters
Module 1 — Foundations
I7 min
What brand partnerships are and why brands want to be in films
What Brand Partnerships Are
II8 min
Product placement explained — the most common brand deal in film
Product Placement Explained
III7 min
The range of brand deals — placement, sponsorship, promotion, and more
Types of Brand Deals
IV7 min
Is it right for your film? Honest fit, scale, and expectations
Is It Right for Your Film?
Module 2 — Core Craft
V8 min
Finding the right brands — the ones that actually fit your film
Finding the Right Brands
VI8 min
The pitch — how to approach a brand and make the case
The Pitch
VII8 min
What brands actually want — think like the marketer across the table
What Brands Want
VIII9 min
Integrating products naturally — placement that doesn't wreck the scene
Integrating Products Naturally
Module 3 — Putting It to Work
IX8 min
The deal and contract — terms, deliverables, and getting it in writing
The Deal & Contract
X8 min
Delivering for the brand — meeting the deal and proving the value
Delivering for the Brand
XI8 min
Creative integrity vs. commerce — taking money without selling the film
Creative Integrity vs. Commerce
XII9 min
Building brand relationships that fund this film and the next
Building Brand Relationships